WP43, Task 4330 - Executive Briefings

This page will be used for collecting and sharing information relating to Task 4330 (Design Set of Courses).

From the revised DoW: In recognition of the specific need for training aimed at those in executive and senior management roles this tasks will look to produce training resources for this audience in the form of a series of podcasts on relevant digital preservation issues. Envisioned as both an online training resource and an advocacy tool for digital preservation practitioners, this set of podcasts will focus on a number of key issues relating to digital preservation from the point of view of those at an executive level. Topics to be covered will likely include the Value of Digital Preservation, Risk Management, Compliance, and Digital Legacy. Each podcast will last approximately 30 minutes and feature a presentation by a leading member of the Digital Preservation community.

Below some questions and suggestions by DANS (Marjan Grootveld / René van Horik)

Customers Question: Is the target group just interested in Digital Preservatioin, or convinced of the need, or knowledgeable, or member of an organisation that is actively involved in DP? We have some trouble to envision who the vodcasts should target.

Suggestion The target group consists of executives, decision makers

  • in various organisations outside and inside APARSEN,
  • who are already interested in Digital Preservation (DP) of data,
  • and who want to get an insight into what DP consists of and what solutions exist to prevent future data loss.

Format The current plan assumes podcasts of about 30 minutes, but we think that

  • vodcasts (video along with audio) are more appealing, as long as we avoid mere ‘talking heads’;
  • 30 minutes is way too long.
Proposal 5 minutes each and if the topic does not allow this, provide the vodcast with a menu structure to jump to subtopics. Alternatively, podcasts (mere audio) that take 30 minutes might be interesting when one is travelling e.g.

On a practical note: the leading members of the DP community should preferably also be appealing speakers/presenters.

Value proposition Question: What should the vodcasts add to movies already available from Caspar, Digital Preservation Europe et cetera? Suggested angle: tuned to executives

  • in academia
  • in cultural heritage
  • in private companies: which market segments, of what size?

Question: What triggers executives (admittedly, the following list is unfairly simplified):

  • lower costs and higher revenues;
  • reputation, image: “We have acquired certification ABCD”;
  • risk management?

Note that questions about the value proposition and customer segments have also been posed in Workshop 20130117 on Canvas items: Value proposition, Customer segments and Revenue streams, with many suggestions for answers but no decisions yet.

When we assume that the target group is as suggested above, we think that the following messages would be fitting to get across in short (5 minutes) vodcasts. There is overlap with the examples mentioned in the DoW, but we tried to avoid technical terms in the titles.

Join VCoE! This podcast requires

  • An ambassador of the VCoE
  • "What's In It For Me", good practices, benefits,…
Data loss can be prevented! This podcast requires
  • Stimulating speaker about ‘This is what we did in our company/institution to prevent data loss and lo and behold, it worked.’
  • “You have to invest in data management to reap the benefits.”
Trust me, I’m certified! This podcast requires
  • Animation of three levels of certification
  • Researcher/customer who says “Given the choice, I’ll do business with a certified organisation”
Give your data [or “knowledge”?] a second life! This podcast requires
  • Stimulating speaker about availability & usability, re-use, ‘data is the new gold’
  • Mentioning metadata, standardisation, …
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Topic revision: r2 - 2013-07-24 - ReneVanHorik
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